Private labeling is all the rage these days. From wine to beauty products it seems like everyone has their own line. For celebrities, it’s about cementing their celeb status, staying relevant and making money. For beauty spas it’s about making money, controlling their client base and creating brand equity.
How Private Labeling Skin Care Works
Starting your own skin care company is extremely easy, granted you have a few thousand dollars. If you knew nothing about starting a skin care company all you have to do is turn to Google and start your search by typing private label skin care manufacturers.
Just on the first page alone you can locate several US based skin care manufacturers that can help you create your own line of skin care products, hair care products, cosmetics, bed and bath, different types of boy wraps, creams, oils etc.
Should Spas Create Own Products
Beauty spas can be very profitable. Customers spend hundreds of dollars for facial and body procedures in addition to buying skin care products. It’s more and more acceptable for both men and women to visit spas for various beauty treatments. “Massage is no longer a luxury to baby boomers,” explains Gerald Katzoff, former president of the spa association and president of the Greenhouse Group.
This presents a tremendous opportunity for spa owners.
Here’s how it works. When you visit a spa for any treatment type there’s a great chance they will use some type of product during the procedure. It doesn’t really matter which spa you visit they will most likely use a similar product with almost identical ingredients.
Spa owners buy these products at wholesale prices and make money by charging their customers not only on services but also on products they sell. The downside is their customers can go to any other spa and buy the same product. Thus they don’t have much control over pricing, profits and their client.
By private labeling their own products they essentially create a ‘unique’ product that their client can only buy at the spa. The product itself is generally not unique. What is unique is the label/brand name and packaging. This gives the spa owner more control over pricing and profits. To learn more about how to private label your products check out the video below.
Read on if you’re don’t want to fall prey to common SEO scams. If you’ve been in business longer than 15 minutes then you know advertising is a must for most small business owners and trades people.
Traditionally, many such outfits have turned to the phone book. This method of obtaining new business has gone by the wayside as most consumers turn to the internet when looking to buy a product or hire a service provider.
Naturally, they turn to a digital advertising provider to help fix their marketing woes. And, most of the time they fail to garner any significant business and in the process they end up costing themselves hundreds, if not thousands of dollars. Digital marketing is a broad field and most business owners don’t know what they really need and usually end up hiring the wrong firm.
Digital marketing includes some of the following:
SEO a.k.a. search engine optimization
PPC or pay per click
Social media, etc
Most business owners wish to organically rank on the first page of Google. If you Google the term ‘Detroit digital marketing experts‘ Google will return 835,000 results. There are way too many people pretending to be experts. The only problem is there are only 10 spots on the first page of Google. If you’re not lucky enough to be in the top 5 then in most cases you’re wasting your money.
How to Find a Good Digital Marketing Expert in Detroit
Don’t let the fancy offices or slick websites fool you. Most SEO agencies are great at getting you to sign on the dotted line but pretty poor at delivering results. They business model revolves around obtaining as many clients as they possibly can. They need to pay for the large office space, employees, 401Ks and other benefits. Their employees are usually run-off-the-mill consultants who are far from being SEO experts. They handle multiple clients at once and don’t have the time to devote to your website that is necessary to climb the rankings.
They can show you results. While it’s understandable to not share their clients sites they should be able to show you first page rankings of their own website or test sites. If they fail to do so then they’re probably not very good.
It’s helpful if they’re from your home town or home state as they probably understand the demographics better than an outsider but it’s not necessary.
Guarantees – run if you hear this word.
Contracts – It is very common in our industry to try to get you to sign a 12 month contract. SEO takes time, expertise and a lot of work. In most cases, we can get optimal results in 6 months. If you’re pressured to sign a 12-month contract then it’s an indication that the SEO agency you’re talking to is not very confident in their ability to rank websites and want to force you to stick with them.
There’s really nothing else you need to know when it comes to selecting a Detroit SEO expert.
Below is a video that I think you will find informative.